The power of social media

In late December of 2014 and February of 2015, Conservation groups Turtle Island Restoration Network and PRETOMA documented two large shipments of hammerhead sharks being shipped out from Cocos Island. Shipping documents showed that the sharks were carried by American Airlines. American Airlines then instituted a ban on shark fin shipments, but declined to publicly acknowledge this action.

Shark Angels launched an all out social media twitter campaign telling them it was time to make it official. And it worked. American Airlines announced on Twitter that they had stopped shipping shark fins as of a March 4. The news was then reiterated by multiple online outlets such as the dodo, Discovery, Wild Aid and many others.